November 4, 2009
Frequent flyer and loyalty brand Groupe Aeroplan has bought Carlson Marketing, a Minneapolis, Minn.-based loyalty marketing firm with strong ties to the meetings and incentive travel industry.
The $188-million purchase expands Aeroplan’s global business footprint significantly, though Carlson will operate as an independent company, with its executive teams remaining intact both north and south of the border.
For the full article, visit Marketing Magazine’s site
To see the press release, click here