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AlliedPRA Revamps Management Team

Destination management company AlliedPRA, Inc.has made a series of management changes to drive growth of its markets in the Europe, Middle East and Africa (EMEA) region. The changes include internal promotions and new hires.

Taking on a much broader role within the AlliedPRA EMEA market, Maxine MacPherson has been promoted to Regional Head of Global Sales in the EMEA region and she will take charge of a team of six Global Sales Managers and Global Sales Agents, with plans to expand the team within the next month.

Miek Egberts, CMP CMM has been appointed Managing Director of AlliedPRA Monaco. Egberts brings nearly 20 years of experience in the hospitality industry managing multi-cultural environments with an outstanding record of achievement in the MICE industry. She offers an extensive knowledge of Monaco, The French Riviera, Provence and other international destinations, supplying a broad service range for the US and European market. Her career spans the MICE industry in hotels, DMC, motivational events and incentive travel, to the various segments of the market from leisure to corporate and private events, sourcing strengths across an expansive product mix with attention to CSR and sustainability.

The AlliedPRA France office continues under the leadership of Karine Berberian who has been with AlliedPRA for over 21  years. AlliedPRA UK office is headed by Leigh Butterfield, who has more than 15 years of experience in the events, incentive and conference sector, following stints at Euro RSCG Skybridge and FinishingTouch Events.

AlliedPRA Italy is led by Riccardo Vannetti who comes with a strong background of Incentive travel, event management, as well as marketing and communications. Vannetti has a proven track record in developing creative client solutions and providing attentive customer service. As managing director of AlliedPRA Italy, Vannetti is responsible for all day to day business, as well as developing and executing the group’s growth plans in Italy.

Returning to AlliedPRA is Sean Reeves, who previously served in operations within AlliedPRA UK and brings his vast operational experience to complement the existing teams sales efforts. Reeves serves as Director of Operations at AlliedPRA Arabia. Distinguishing himself by his excellent organizational skills and outstanding customer service, Reeves has the ability to plan and deliver the most complex of programs for clients and is highly respected by many of the group’s clients.

The AlliedPRA Spain office is now led by Natalia Casajuana who has been promoted to Managing Director after eight years as one of the EMEA group’s strongest local Sales Managers and brings over 15 years of experience in the MICE industry. In the short time since her promotion, she has expanded the destination offerings and is fully operational across the entire region, including the Balearics.

 AlliedPRA is currently expanding its sales force, searching for the best global sales managers in the US to sell AlliedPRA EMEA destinations.  For more information on the opportunities available visit


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