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Aloft Debuts in New York

Starwood has debuted its Aloft brand in New York, in Harlem, the first hotel from a major chain to open in that neighbourhood in a century.


January 7, 2011

The king room in the Aloft Harlem, the brand's first New York property..

King room, Aloft Harlem, the brand's first New York property.

Starwood has debuted its Aloft brand in New York, in Harlem, the first hotel from a major chain to open in that neighbourhood in a century.

The property’s 124 loft-like guestrooms feature 9-ft. ceilings and urban-influenced design.

Each room features wired and wireless Internet access and one-stop connectivity for PDAs, cell phones, MP3 players and laptops – all linked to a 42-inch, flat-panel, HDTV-ready television.

Other amenities include re:chargeSM fitness center and re:fuel by Aloft, a one-stop food and beverage area offering sweet, savory and healthy food, snacks and beverages to grab and go, 24 hours a day.

The Harlem property has debuted Smart Check-In, allowing guests to skip the front desk and head directly to their rooms with a special RFID-powered keycard.

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