November 23, 2011
Sometimes we overlook how important an emcee is to your event.
After attending a swanky gala event recently, I was reminded of this via a shocking experience.
Let me set the scene: There were about 200 people at this fundraising awards gala. Tickets were at a premium, there was a silent auction, gourmet meal, wonderful decor and professional AV.
The awards were sponsored and three people were being recognized for their lifetime contributions to their industry.
The emcee is a household name and flew in for the event. But very quickly, it became appallingly apparent that nobody had briefed her, nor had she read the script before going on stage.
Other than the name of the event, she didn’t know how to pronounce the sponsoring organizations, the winners’ names nor their respective organizations.
To be blunt, she butchered the live event execution and at one point called to “roll the next video” 30 minutes too early.
To read more, visit The Steve Report and search ‘Awful Example: An Awful Emce” under the right-hand Blog Archive area