March 19, 2010
Berlin Tourismus Marketing (BTM) and the Berlin Convention Office are targeting the North America MICE market.
To that end, the Berlin Convention Office has named John Cardona, CEO of Ancar Marketing, Inc., based in New York City, as its North American rep, marketing Berlin to U.S. and Canadian meeting planners and MICE markets.
“The U.S. and Canadian markets are of immense importance to Berlin’s meetings industry,” said Burkhard Kieker, CEO of Berlin Tourismus Marketing. “John Cardona will provide our services to all our clients in the U.S. and Canada, and expand our network of corporate meeting planners and agencies.”
Working closely with the director of the Berlin Convention Office, Heike Mahmoud, the new rep is tasked with marketing meeting-destination Berlin to congress, event and incentive agencies, as well as to professional congress organizers.
Visit Berlin Convention Office’s site
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