Meetings Canada


Bond Brand Loyalty Partners with Free the Children

Bond Brand Loyalty has recently been named a “Change-Maker” corporate partner of Free The Children. The partnership will see Bond provide pro-bono services and expertise in lifecycle marketing and database management for the international non-profit.

In addition to supporting Free The Children directly, Bond will also contribute to its efforts and growth by helping ME to WE, a unique social enterprise designed to support Free The Children. Aside from offsetting expenses for Free The Children, ME to WE helps change the world by inspiring and empowering people to make a difference through everyday choices and life-changing experiences.

“Our admiration for Free The Children runs deep,” said Bob Macdonald, Bond Brand Loyalty president and CEO. “For Bond, we are extremely proud to be partnering with such a tremendous organization and look forward to helping Free The Children build strong, passionate relationships between consumers and communities at both the local and global level. For over 25 years Bond has been committed to embracing the communities around us, and our employees are excited about supporting and giving back to a great organization like Free The Children.”

Free The Children was founded in 1995 by brothers Craig and Marc Kielburger. The organization empowers children in North America to take action that will make a difference in their local and global communities. A variety of fundraising and event initiatives bring leadership and inspiration to over 200,000 youth in the U.S., Canada, and the U.K. Free The Children also works closely with communities in developing countries to support education and break the cycle of poverty.

It is by working with ME to WE, which aims to connect consumers to the initiatives they support through their purchases, that Bond can have the greatest impact for Free The Children. ME to WE retail products offer “Track Your Impact,” a special code that can be tracked online, at stores such as Walgreens and Staples; to show consumers what their purchase provided to Free The Children. Through this model, consumers can see exactly what their dollars provided, and where the donation was delivered.

“Individual lives—and entire communities—can change when each of us is willing to share our talents,” said Craig Kielburger in welcoming Bond Brand Loyalty as a partner. “We look forward to growing our relationship with Bond, and seeing how, together, we can continue to expand our reach and positively impact more lives worldwide. We are thrilled to see the passion and commitment that the Bond team has demonstrated including their participation in our Adopt a Village program for which a number of Bond employees are preparing for a hands-on trip to Ecuador to directly help a community in need.”

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