Mike McDowell has been appointed Bond Brand Loyalty’s North American vice-president of business development. The appointment was effective August 24, 2015.
Bond Brand Loyalty names Mike McDowell VP Business Development (CNW Group/Bond Brand Loyalty)
McDowell, who was most recently senior director of North American Field Marketing for BlackBerry, brings more than 18 years of marketing, channel management, people leadership and business development experience to the role.
“The digital, mobile and data landscape presents new opportunities for brands, but also new challenges,” said Bob Macdonald, president and CEO, Bond Brand Loyalty. “We’ve seen an increased demand for our expertise and technology solutions, and Mike shares our relentless commitment to client success. I’m excited to welcome him on board, and look forward to his ideas and strategies being able to help our clients solve their business challenges and build enduring customer loyalty to their brands.”
McDowell will draw upon his deep understanding of customer needs, in-depth industry knowledge and enterprise technology product expertise to strengthen Bond’s loyalty industry leadership position and continued North American growth. He also will help clients focus on driving return on marketing investment and re-aligning their marketing spend for loyal outcomes.
Today’s ever-changing marketplace and access to a remarkable amount of data and insights requires brands to engage with customers in fresh meaningful ways. Bond Brand Loyalty provides consulting and loyalty technology solutions for leading North American brands to produce profitable growth and establish loyal relationships with their customers. Bond is experiencing significant growth with recent high-profile new clients from the retail, financial services, automotive, insurance and consumer packaged goods sectors.