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Canada Targets Europe Market

Business was brisk this week for Canadian cities represented at IMEX 2009, in Frankfurt, Germany.


May 27, 2009

Business was brisk this week for Canadian cities represented at IMEX 2009, in Frankfurt, Germany. Sharing a booth with the Canadian Tourism Commission (CTC) was Tourism Vancouver, Travel Alberta, Ontario Tourism, Tourism Toronto, Ottawa Tourism, Caesars Windsor and Quebec City and Area Tourism.

This group, among others, is partnered with Meeting Professionals International. Susan Frei, CTC’s director of international meetings, said she was pleased at the number of delegates stopping by for detailed information on Canadian destinations.

Dawn Baldwin, senior sales manager of Halifax-based Trade Centre Limited, was enthusiastic about the number of inquiries she was getting about Halifax and Nova Scotia.

“Too bad we couldn’t have been able to offer visitors at the booth some fresh Atlantic lobster. It would have been a big drawing card.”

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