January 6, 2012
WestJet now displays its full fares online.
By the end of 2012, Canada’s airlines will be required to post full fares in advertising and on booking websites, according to the Calgary Herald.
While the web price listed for each flight option is still just the base fare, when web visitors hover the cursor over the number, a box appears adding up all the fees and taxes, according to the Herald.
First out of the gate with all-in fares was WestJet, allowing those booking to see immediately what the actual cost of the flight will be.
But WestJet launched the all-in pricing Jan. 5, along with its current sale, “thereby beginning the transition to a pricing approach where the final price of seats purchased will be more prominently displayed to the consumer,” according to a company release.
For more, visit the Calgary Herald’s site