Destination St. John’s (DSJ) “Colourful Characters, Colourful Experiences” video and Travel Alberta’s “Remember to Breathe” video have been recognized in the Best Destination Video category by CONVENE, the flagship publication of the Professional Convention Management Association (PCMA).
The magazine, which features its third annual Best in Show Awards in its current issue, also honoured the Palais de Congrès de Montréal in the Best High Tech Venue category; Carnaval de Québec in the Best Room Sets category; and Niagara Falls’ Scotiabank Convention Centre in the Best Food & Beverage category.
The Best in Show Awards are determined by the magazine’s editors and readers, who are convention management professionals.
Destination St. John’s reports that they set out to create a video that brought the destination to life and told its colourful story. Rhonda Hutton, DSJ’s director of marketing, says, “We chose to weave familiar faces (Newfoundland/Canadian celebrities) through the video to create the feeling that travelling to St. John’s will feel familiar, as it somehow does. The wink and the nod that many of the characters provide is one of those lovely unspoken traits that mean welcome. It is quirky, off kilter and it is part of who we are. The end result is an expression of our brand ‘colourful encounters’ and we are thrilled that our efforts, and that of the Idea Factory and producer Mary Sexton, have been recognized by CONVENE.”
The the Palais de Congrès de Montréal got its nod for its 88 55-inch HD screens throughout the facility, as well as a 90-sq.-ft. video wall, and easy to use digital signage, branding and more.
Carnaval de Québec was acknowledged for the white and blue color scheme it used this year. CONVENE saluted the winter wonderland the organizers created, complete with ice-carved centerpieces, soft blue lights and communal tables.
The Scotiabank Convention Centre in Niagara Falls, ON was saluted for fresh local ingredients and being up to creating special menus for any budget.