Meetings Canada


CanSPEP Offering Event Business Building Conference

Registration is open for The Canadian Society of Professional Event Planners‘ (CanSPEP) new one-day conference on creating and building an event planning business. “Event Business Blueprint” is being held Monday, August 17th, 2015 at the InterContinental Toronto Centre, Toronto.

The session line-up for the inaugural edition of the conference includes:

  • The Power of the Entrepreneurial Mindset: Project manager, writer and strategic consultant Fahrin Kermally, MBA explains how to work through the challenges of starting a business.
  • Getting Organized – Do the Right Things Now for Better Results: A panel of industry experts will detail how the tasks that need to be done before you hang out your shingle. Topics being covered include: business structure (sole proprietorship, partnership or corporation); How to choose and register a business name; setting up bank accounts; obtaining a business license and an HST number; understanding taxes; determining insurance requirements; and preparing contracts.
  • Writing a Successful Business Plan – Failing to Plan is Planning to Fail: Paul Morgan, business plan writer with, will provide a number of resources attendees can use to build their first business plan and adjust it as their business grows. He will also detail what potential lenders are looking for in a business plan.
  • Target Markets & Niches – EVERYONE is Not Your Customer: Shawna Suckow, CMP, will explore marketing basics to determine ideal clients, and share the tools needed to define a business/service, uncover a niche and create a unique selling proposition . Suckow is a speaker, author and founder/chairman of SPIN, the Senior Planners’ Industry Network.
  • What’s Hot in Technology for 2015 for your Event Planning Business!: From travel apps to project management software, Suckow will show attendees the latest technology to complement their event business and bring back to their clients.
  • Campfire Chat on Ethical Branding: Sandy Biback, CMP, CMM, Imagination+ Meeting Planners Inc. and Doreen Ashton Wagner, chief strategist and managing director of Greenfield Services Inc., will lead an interactive session on establishing business ethics.

The complete agenda and registration information is available on

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