Meetings Canada

Planner Topic
Marketing

Opinion

Marketing: Four Simple Tips to Content Curation

June 25, 2015 by Dahlia El Gazzar
Dahlia El Gazzar

The thought of engaging in content marketing can seem like a daunting task, especially when you have multiple social media accounts to manage or multiple events to promote or both! How can you promote your event without becoming spammy? How

News

IHG Names New Sales and Marketing Regional Director for Canada

May 12, 2015 by Lori Smith

InterContinental Hotels Group (IHG) announces the appointment of Yola Marshall to the position of regional director of Sales & Marketing, Canada. Marshall will oversee the Hotel and Sales Marketing Support (HSMS) and Distribution and Loyalty Partnerships (DLP) teams for IHG’s

Opinion

IncentiveWorks Keynote Preview: Five Ways to Use Tech Right

May 4, 2015 by Meetings Canada
Scott Stratten, President, UnMarketing

BY SCOTT STRATTEN Sometimes technology for your attendees feels like a double-edged sword. The cost of event WiFi can take up half your budget, yet it seems as though the first thing attendees use it for is complaints—often about connection

Opinion

Business Matters: Getting a Piece of the B2B Pie

May 4, 2015 by Lori Smith
Mark Wardell

BY MARK WARDELL If your customers are other businesses, as opposed to end users, then you’re engaged in business-to-business (B2B) marketing. And chances are, if you’ve been at it for long, you already know that excelling at B2B requires a

News

Delta Victoria Wins Top Delta Honour

April 10, 2015 by Lori Smith
Delta Victoria Ocean Pointe, Managed Hotel of the Year for 2014

The Delta Victoria Ocean Pointe Resort and Spa is the 2014 recipient of Delta Hotels and Resorts’ Managed Hotel of the Year Award, an honour given annually to the Delta property with top marks in financial performance, guest satisfaction and

Opinion

Business Matters - Building a Better Brand

February 25, 2015 by Lori Smith
Mark Wardell

BY MARK WARDELL Your brand is not just your logo. It’s how you represent your business to your prospects and your customers. Your brand is the character, the constitution, even the soul of your company. It’s the impression you make

Opinion

Asked + Answered - Trade Shows NOT Passé

February 25, 2015 by Lori Smith
Serge Micheli, Executive Director, CAEM

In her last Unconventional Wisdom blog, Sandy Biback, CMM CMP wondered if trade shows were passé and asked for thoughts on the subject. The Canadian Association of Exposition Management and International Association of Exhibitions and Events took her up on

News

International Centre Picks First Preferred PR Provider

January 22, 2015 by Lori Smith

The International Centre has entered into a partnership with strategic communications and public relations firm MAVERICK, adding the company to its list of preferred suppliers. “Public relations is a professional service that can increase the impact of an event exponentially,”

News

Element Vaughan Southwest Appoints New Director of Sales

January 20, 2015 by Lori Smith
Aboud Haboury, Director of Sales & Marketing, Element Vaughan Southwest

Aboud Haboury has been appointed director of sales and marketing for Element Vaughan Southwest, Canada’s first Element hotel. Haboury brings more than 24 years of international, corporate sales and marketing leadership to the position. “We are thrilled to welcome Aboud

Opinion

Business Matters - How to achieve strategic objectives

January 19, 2015 by Lori Smith
Mark Wardell

BY MARK WARDELL We all know that having big plans for your business doesn’t always translate at the day-to-day company level. If you’re a business owner, chances are, you’ve had more than one plan that didn’t go anywhere. In fact,

Opinion

Leadership - What's Your Story?

November 5, 2014 by Lori Smith
Doug Keeley, CEO, The Mark of a Leader

BY DOUG KEELEY “The story is one of the most basic tools invented by the human mind for the purpose of understanding. There have been great societies that did not use the wheel, but there have been no societies that

News

Custom Stickers

October 23, 2014 by Lori Smith
Sticker You Die-Cut Stickers, stickeryou.com

Sticker You is an online platform that allows customers to upload artwork to create their own custom stickers, labels, wall decals, floor decals, temporary tattoos, iron-ons and more. Price as low as $9.99 plus shipping. stickeryou.com