Meetings Canada

Planner Topic


Business Matters: Connecting with LinkedIn

October 25, 2015 by Mark Wardell
Mark Wardell

LinkedIn has been around for over a decade, but if you’re still thinking about (and using) LinkedIn as a glorified business card, then you’re missing out on the many other effective ways this social networking tool can be used as


Marketing: Four Simple Tips to Content Curation

October 18, 2015 by Dahlia El Gazzar
Dahlia El Gazzar

The thought of engaging in content marketing can seem like a daunting task, especially when you have multiple social media accounts to manage or multiple events to promote or both! How can you promote your event without becoming spammy? How


Final Conference Lineup Announced for M+IT University

October 7, 2015 by Lori Smith

Next month, Meetings + Incentive Travel (M+IT) will bring its planner-specific education to Western Canada in a full-day conference series called M+IT University. Marketing and creativity expert Darren Dahl headlines the Vancouver edition of M+IT University November 2nd and the Calgary


IncentiveWorks: Building Stronger Connections

September 3, 2015 by NIKKI PETT
Nikki Pett

There’s a plethora of information out there on making a good first impression; how to dress, how to appear confident, books on how to shake hands (firm, but not too firm) and even how to articulate your words. We’re told


CanSPEP Offering Event Business Building Conference

August 7, 2015 by Lori Smith

Registration is open for The Canadian Society of Professional Event Planners‘ (CanSPEP) new one-day conference on creating and building an event planning business. “Event Business Blueprint” is being held Monday, August 17th, 2015 at the InterContinental Toronto Centre, Toronto. The session line-up for


IHG Names New Sales and Marketing Regional Director for Canada

May 12, 2015 by Lori Smith

InterContinental Hotels Group (IHG) announces the appointment of Yola Marshall to the position of regional director of Sales & Marketing, Canada. Marshall will oversee the Hotel and Sales Marketing Support (HSMS) and Distribution and Loyalty Partnerships (DLP) teams for IHG’s


IncentiveWorks Keynote Preview: Five Ways to Use Tech Right

May 4, 2015 by Meetings Canada
Scott Stratten, President, UnMarketing

BY SCOTT STRATTEN Sometimes technology for your attendees feels like a double-edged sword. The cost of event WiFi can take up half your budget, yet it seems as though the first thing attendees use it for is complaints—often about connection


Business Matters: Getting a Piece of the B2B Pie

May 4, 2015 by Lori Smith
Mark Wardell

BY MARK WARDELL If your customers are other businesses, as opposed to end users, then you’re engaged in business-to-business (B2B) marketing. And chances are, if you’ve been at it for long, you already know that excelling at B2B requires a


Delta Victoria Wins Top Delta Honour

April 10, 2015 by Lori Smith
Delta Victoria Ocean Pointe, Managed Hotel of the Year for 2014

The Delta Victoria Ocean Pointe Resort and Spa is the 2014 recipient of Delta Hotels and Resorts’ Managed Hotel of the Year Award, an honour given annually to the Delta property with top marks in financial performance, guest satisfaction and


Business Matters - Building a Better Brand

February 25, 2015 by Lori Smith
Mark Wardell

BY MARK WARDELL Your brand is not just your logo. It’s how you represent your business to your prospects and your customers. Your brand is the character, the constitution, even the soul of your company. It’s the impression you make


Asked + Answered - Trade Shows NOT Passé

February 25, 2015 by Lori Smith
Serge Micheli, Executive Director, CAEM

In her last Unconventional Wisdom blog, Sandy Biback, CMM CMP wondered if trade shows were passé and asked for thoughts on the subject. The Canadian Association of Exposition Management and International Association of Exhibitions and Events took her up on


International Centre Picks First Preferred PR Provider

January 22, 2015 by Lori Smith

The International Centre has entered into a partnership with strategic communications and public relations firm MAVERICK, adding the company to its list of preferred suppliers. “Public relations is a professional service that can increase the impact of an event exponentially,”