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Pharmaceutical Industry Gets New Meetings App

January 12, 2016 by Lori Smith

American Express Meetings & Events has launched a new app, HCP MOBILE CONNECT, designed to assist pharmaceutical companies to be transparent and meet compliance regulations when hosting HealthCare Providers (HCP) at their events. The app, which is powered by DoubleDutch,


Freeman Digital Created to Drive Innovation

December 1, 2015 by Lori Smith

Freeman has launched Freeman Digital Ventures, a fund that is set up to accelerate innovation and provide investments and partnerships that support the increasing impact technology and digital advances are having on the brand experience category. Freeman Digital Ventures will seek


MPI Acquires Plan Your Meetings' Assets

November 12, 2015 by Lori Smith

Meeting Professionals International (MPI)  has acquired the assets of Plan Your Meetings, a leading, privately-owned educational and networking resources company based in Atlanta, GA. Plan Your Meetings produces live education, networking events, an award-winning annual meeting planning guide and a


AMEX Forecasts Strong Growth for Meetings

October 21, 2015 by Lori Smith

2016 is going to be a good year for the meetings industry, according to the American Express Meetings & Events 2016 Global Meetings Forecast. “The resurgence of meetings and events over the past few years has allowed meetings professionals to demonstrate


Marketing: Four Simple Tips to Content Curation

October 18, 2015 by Dahlia El Gazzar
Dahlia El Gazzar

The thought of engaging in content marketing can seem like a daunting task, especially when you have multiple social media accounts to manage or multiple events to promote or both! How can you promote your event without becoming spammy? How


Loopd Wins IMEX Tech Startup Competition

October 15, 2015 by Lori Smith

Loopd, a technology startup that helps meeting participants exchange contact information and content, has been voted the winner of the #IMEXpitch competition, the second annual showcase of up-and-coming meetings technology companies held at IMEX America in Las Vegas on October


Freeman Introduces Global Partner Program

October 14, 2015 by Lori Smith

Freeman has officially launched its Global Certified Partner Program. A continuation of a focused effort that the company began several years ago to build a network of global suppliers, the program formally recognizes suppliers that meet Freeman’s high standards for


Final Conference Lineup Announced for M+IT University

October 7, 2015 by Lori Smith

Next month, Meetings + Incentive Travel (M+IT) will bring its planner-specific education to Western Canada in a full-day conference series called M+IT University. Marketing and creativity expert Darren Dahl headlines the Vancouver edition of M+IT University November 2nd and the Calgary


EventMobi Delivering New Event Technology Curriculum

September 21, 2015 by Lori Smith

EventMobi is giving back to the industry. The mobile event app developer has partnered with Queen Margaret University (QMU) in Edinburgh, Scotland, to develop an event technology curriculum that will be offered for free to accredited colleges and universities with event management programs. Along


QuickMobile Appoints New CMO

August 24, 2015 by Lori Smith

QuickMobile has appointed Julie Bevacqua as its chief marketing officer (CMO). Bevacqua brings more than 18 years of enterprise marketing experience to the company. She most recently served as the CMO of Vancouver-based software company, Yocale Network Corporation.   Prior to co-founding Yocale,


CanSPEP Offering Event Business Building Conference

August 7, 2015 by Lori Smith

Registration is open for The Canadian Society of Professional Event Planners‘ (CanSPEP) new one-day conference on creating and building an event planning business. “Event Business Blueprint” is being held Monday, August 17th, 2015 at the InterContinental Toronto Centre, Toronto. The session line-up for


QuickMobile Launches Event App with Apple Watch Integration

July 13, 2015 by Lori Smith
QuickMobile Event App + Apple Watch Integration

Vancouver-based QuickMobile has launched the industry’s first mobile event app with Apple Watch integration. Developed for the 2015 Corporate Event Marketing Association (CEMA) Annual Summit, July 12-14, 2015, the app allows attendees to personalize their schedules, network with other attendees and