The Center for Exhibition Industry Research (CEIR) has released a new report, Once the Conversation is Over — It’s Over, that reviews essential disengagement techniques to enable exhibit staff to effectively and positively conclude conversations with attendees.
“It is as important to know how to effectively end a conversation with attendees as it is to engage with them,” says CEIR president and CEO Brian Casey, CEM. “Business-to-business exhibitions are time compressed marketing opportunities. To assure exhibit staff engage with as many target attendees as possible, a systematic disengagement approach is key.”
According to the report’s author, marketing expert Barry Siskind, Millennials want exhibitors to be welcoming and engaging but they want to make sure time spent at a trade show booth is productive. “Many booth staff miss the signals that the conversation is over, and neglect to end it politely and professionally,” he explains. “Mastering the skills of disengagement has never been more important.”
The report discusses how to implement two disengagement approaches: Presumptive Disengagement and Conciliatory Disengagement.
Click here to download the report. It is $24 U.S. IAEE members can access the CEIR library and reports at no costs as part of their membership.