Mike Bobbitt has joined Choice Hotels Canada’s executive team as director, Distribution & Revenue. Bobbitt’s appointment is part of Choice Hotels’ ongoing growth strategy. The Distribution & Revenue department is newly created as part of an internal restructure, which includes a merger with the sales department.
Bobbitt has more than 26 years of hospitality experience, working in various senior management roles including vice-president of operations at Westmont Hospitality Group, general manager of sales and catering at World Trade and Convention Centre in Halifax, and regional director of sales and marketing at Atlific Hotels. Most recently, he held the position of chief operating officer at Royal Host Hotels, the master franchisor for Travelodge in Canada.
“Mike has a wealth of experience having spent his career in the hospitality industry where he worked with various Choice properties and other like-minded brands,” says Tim Oldfield, managing director, franchise performance for Choice Hotels Canada. “He has a thorough understanding of what it takes to grow hotel revenue and will undoubtedly be an invaluable member of our team.”
The Distribution & Revenue department was created in an effort to leverage the company’s advances in distribution strategy and also includes e-commerce and revenue.