Julie Wiggins, executive director of sales at Cineplex Entertainment, has been named Unique Venue’s Professional of the Year.
Wiggins was chosen from more than 600 Unique Venues members in Canada and the United States. She was selected for “setting an example of how to position a non-traditional meeting space while evolving the value proposition for clients” and “going above and beyond to move the business forward.”
In its announcement about the award, Unique Venues wrote: “Julie has taken a very unique venue type and developed momentum across the country in illustrating the benefits and specialness of using movie theatres for meetings, conferences and events. Under her leadership, business has flourished because she is innovative and takes a challenge head on.”
Wiggins says she’s delighted that a Canadian was recognized by a predominantly U.S. organization. “It validated my efforts to fundamentally change how move theatres are perceived in the meetings industry.”
Unique Venues is a U.S.-based marketing and membership organization that brings together one-of-a-kind event venues with planners.