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CLIA, Marriott Announce New Partnership

WASHINGTON — Cruise Lines International Association (CLIA) and Marriott International have partnered to provide qualifying CLIA members a variety of benefits, including commissions on qualified hotel bookings across Marriott’s 19 brands, it was announced on June 1.

The new partnership also provides CLIA agency and individual agent members access to Marriott’s Fam-Tastic familiarization rates. Agents who are associated with a qualifying CLIA travel agency and hold a CLIA EMBARC ID are eligible to access the rates once they successfully complete Marriott’s industry leading Hotel Excellence training program and become a hotel sales specialist certified by Marriott.

“At CLIA, we are always looking for new opportunities to enhance our travel agent member experience and this partnership will bring immeasurable value to our community,” said Cindy D’Aoust, president and CEO, CLIA. “This new venture positively impacts the travel industry and further supports the important role travel professionals play.”

“Our partnership with CLIA underscores Marriott’s commitment to supporting and working with current and future generations of travel professionals,” said Brian King, global officer, Marriot signature brands and global sales. “We look forward to welcoming CLIA travel professionals and their clients to our more than 4,400 hotels worldwide. With one of the greatest selection of brands in the industry, CLIA agent members can be assured of finding the perfect hotel experience that will delight their clients.”

Marriott’s partnership with CLIA reinforces a long history of joint commitment to the travel professional community, as demonstrated by training programs as well as Marriott’s double commission guarantee and intermediary partner care team.

Established in 1975, CLIA is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. CLIA supports policies and practices that foster a safe, secure, healthy and sustainable cruise ship experience and is dedicated to promote the cruise travel experience. CLIA is the unified global organization that helps its members succeeed by advocating, educating and promoting for the common interests of the cruise community.

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