By Don Douloff, June 26, 2008
Ivey ING Leadership Centre
Toronto-based Innovolve Group has launched the inaugural Canada Green Meeting Guide, a print and online directory helping the meeting, hotel and conventions industry adopt environmentally friendly practices.
Innovolve identified nearly 1,000 qualified suppliers in 10 distinct categories located in Calgary, Halifax, Montreal, Quebec City, Toronto and Vancouver. Suppliers completed an online qualifying test to prove they were sustainable.
“There were 670,000 meetings held in Canada involving more than 70-million attendees with total participant spending exceeding $23-billion. With such an economic footprint, there are obvious environmental benefits and clear opportunities to drive sustainable behaviour and to green the supply chain,” says Innovolve CEO Dr. Anthony Watanabe, citing a 2006 economic impact study commissioned by Meeting Professionals International Foundation Canada.
The guide is being distributed to 13,000 Canadian-based convention and meeting-planning professionals.