By Don Douloff, July 17, 2008
City of Toronto Council has approved a multi-year sponsorship agreement between Exhibition Place and MTS Allstream, under which the new conference centre being built in the former Automotive Building will be called Allstream Centre – A Conference & Convention Centre at Exhibition Place.
The 10-year agreement will include title sponsorship of the centre and will provide Allstream exposure on signage and a technology showcase area. MTS Allstream sells enterprise communications services under its Allstream brand. Full details of the arrangement and the Allstream Centre’s launch will be made public this summer during a special launch event.
The naming-rights fees will be used to convert the heritage building to a state-of-the-art conference facility, which is targeted to achieve Leadership in Energy & Environmental Design (LEED) silver-rating design standard.