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Exhibition Conference Facility to be Called Allstream Centre

City of Toronto Council has approved a multi-year sponsorship agreement between Exhibition Place and MTS Allstream, under which the new conference centre being built in the former Automotive Building will be called Allstream Centre – A Conference & Convention Centre at Exhibition Place.


By Don Douloff, July 17, 2008

City of Toronto Council has approved a multi-year sponsorship agreement between Exhibition Place and MTS Allstream, under which the new conference centre being built in the former Automotive Building will be called Allstream Centre – A Conference & Convention Centre at Exhibition Place.

The 10-year agreement will include title sponsorship of the centre and will provide Allstream exposure on signage and a technology showcase area. MTS Allstream sells enterprise communications services under its Allstream brand. Full details of the arrangement and the Allstream Centre’s launch will be made public this summer during a special launch event.

The naming-rights fees will be used to convert the heritage building to a state-of-the-art conference facility, which is targeted to achieve Leadership in Energy & Environmental Design (LEED) silver-rating design standard.

Visit http://www.mts.ca/portal/site/mts/menuitem.483722f58a6d3fb6a1720010408021a0/?vgnextoid=65dd8dca20041110VgnVCM1000001342a8c0RCRD



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