By Don Douloff, August 7, 2008
MGM Grand, in Las Vegas, has introduced its Mobile Concierge programme, which sends exclusive discounts, including offers for the hotel’s restaurants, spa and salon and KÀ and Crazy Horse Paris shows, directly to guests’ personal mobile devices.
Once a hotel reservation is booked, guests receive a pre-arrival e-mail, with the option to sign up for offers sent directly to their cell phones, iPhones or PDAs via text messaging. Guests specify whether they prefer information only on specific amenities or on all offers available during their stay. Alternatively, guests may register for the customized service at the front desk upon arrival.
Guests redeem the offer by presenting the text message to an MGM Grand concierge or participating venue. The Mobile Concierge programme currently is available to mobile service providers within the U.S. only.