By Don Douloff, August 28, 2008
The Canadian meetings sector generated $32.2-billion in direct spending in 2006, according to a study released by Meeting Professionals International Foundation Canada during the recent IncentiveWorks trade show, in Toronto.
According to the study, the meetings sector encompassed 70.2-million participants and generated 235,500 full-year jobs, in 2006. While 57 per cent of meeting participants were local residents, 39 per cent were Canadians from outside the local area, and nearly 4 per cent – over 2.4-million – came from the U.S. or other countries.
The study was conducted by Meeting Professionals International Foundation Canada, Maritz Research Canada and the Conference Board of Canada. Additionally, the study relied heavily on Meeting & Incentive Travel’s research consultants and databases of Canadian planners and suppliers for data collection.
The full report is only available to media and will be available to MPI members on MPI’s website once the revamped site is re-launched, expected by mid-September. The topline report is available in English on MPI