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Fairmont, Lexus Form Marketing Alliance

Fairmont Hotels and Lexus have teamed up to provide Fairmont President’s Club members with Lexus hybrid vehicles as courtesy cars at Fairmont Hotels & Resorts in the U.S.


By Don Douloff, September 4, 2008

Fairmont Hotels and Lexus have teamed up to provide Fairmont President’s Club members with Lexus hybrid vehicles as courtesy cars at Fairmont Hotels & Resorts in the U.S.

Both companies will also work closely on co-branded marketing opportunities and will extend special privileges to their respective network of frequent guests and loyal customers. One example is the co-branded Lexus Hybrid Living Suites, high-end accommodations geared for eco-conscious visitors, launched earlier this spring at The Fairmont San Francisco and The Fairmont Washington, D.C.

The new signature suites are environmentally sustainable and incorporate local and organic materials and renewable resources such as bamboo. Suites also feature efficient technology such as compact fluorescent lighting, sustainable cuisine, eco-friendly paints and recycled products and complimentary use of a Lexus LS 600h L hybrid sedan.

Visit http://www.fairmont.com/en_fa/articles/recentnews/fairmontlexus.htm



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