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CHIP Changes Name to SilverBirch

Vancouver-based CHIP Hospitality has renamed itself SilverBirch Hotels & Resorts.


By Don Douloff, July 10, 2008

Vancouver-based CHIP Hospitality has renamed itself SilverBirch Hotels & Resorts.

“This is a new era for us,” says SilverBirch president Robert Pratt. “We have evolved into a Canadian hotel company which manages and asset-manages some of the most lively hotel properties across the country. The launch of a new name allows us to reinforce our position within the marketplace as a leading Canadian hotel company committed to providing exceptional hotel experiences.”

As Pratt notes, the silver birch “symbolizes a strong yet flexible and deeply rooted Canadian company, as this hearty tree is indigenous to all provinces across Canada.”

SilverBirch manages and asset-manages 35 hotels and resorts across Canada, including such brands as Crowne Plaza, Radisson, Residence Inn by Marriott, Holiday Inn, Hilton, Quality, Gouverneur, Best Western and Ramada.



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