By Don Douloff, November 20, 2008
In just two years, Canada has jumped from the world’s twelfth most respected country brand to Number Two, according to the ranking from the Country Brand Index by FutureBrand of New York City.
In 2006, FutureBrand ranked Canada No. 12; last year, No. 6; and for 2008, Canada hit No. 2, while Australia took top spot.
“It’s proof the ‘Canada. Keep exploring’ tourism brand, developed four years ago in collaboration with Canada’s tourism sector, is sound, solid and working,” said Michele McKenzie, Canadian Tourism Commission president and CEO.
Further benefiting the Canadian tourism industry will be the Vancouver 2010 Olympic and Paralympic Winter Games. With a $26-million federal investment, CTC is leveraging the international exposure to drive tourism to Canada.