By Don Douloff, February 19, 2009
Brands that do not nickel-and-dime with hidden fees and surprises will continue to fare well in a tough economy, according to a panel of travel executives from Best Western International, WestJet, Aeroplan and the Hotel Association of Canada, who met in Toronto.
“More companies are moving their hotel business to the mid-market sector, for perception purposes and because all-inclusive pricing helps their bottom line,” said Dorothy Dowling, senior vice-president of marketing and sales for Best Western International. “Best Western requires its hoteliers to provide complimentary Internet and local phone calls, and most offer free breakfast and parking, too. This positions us very favorably with travel managers who are cutting costs in an aggressive way.”