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Sheraton to Revitalize Brand

Sheraton Hotels is launching $1.3-billion in renovations, $400-million in brand initiatives and $2-billion in new hotel openings.


By Don Douloff, April 10, 2008

Sheraton Hotels is launching $1.3-billion in renovations, $400-million in brand initiatives and $2-billion in new hotel openings. The chain will upgrade 100 U.S. hotels – nearly half its North American portfolio – renovate 50,000 guestrooms and re-design more than 100 lobbies.

A significant component of the lobby re-design is the ‘Link @ Sheraton,’ a communications hub offering free WiFi and Internet-enabled computer stations, allowing guests to e-mail, search the Web, review local attractions and print boarding passes.

In addition, Sheraton will remodel its rooms to include a welcome area, a ‘connection’ zone, an area to rest and a space to re-energize. The connection zone features a modular, movable desk space to accommodate a guest’s need for individual work, meeting space or dining.

Visit www.starwoodhotels.com.



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