By Don Douloff, May 1, 2008
The Washington, D.C. Convention & Tourism Corporation has changed its name to Destination D.C., coinciding with a just-launched strategy to market the city via a $2-million marketing campaign encompassing television, online, print and outdoor advertising and guerilla marketing.
“‘Create your own power trip is our new call to action.’ It literally and figuratively takes the power of the city and puts it into the hands of the traveler,” said mayor Adrian Fenty. “D.C. may be seen as a government town, but tourism is our industry. The city has invested billions of dollars in new museums, restaurants, neighbourhood development and a baseball stadium in the past few years.”
Each year, 15-million visitors spend more than $5.2-billion in the District.