Smaller-budget firms should not give up. Nor should they start looking to do “marketing on the cheap.” Often, the very practices they turn to in order to “save” money do just the opposite.
> MoreExpert Opinions
Engaging the Generations
No longer can one size fit all. The modern meeting planner needs to create events that speak to everyone from the formal traditionalist CEO down to the fickle Millennial intern.
> MoreGetting the Most Out of Your Meeting Budget
Yet regardless of the size of their budget, savvy planners always look for the best way to maximize their bang-for-buck. With a little creativity, it can be done.
> MoreMarketing Strategies Made Easy
Understanding your message, audience and buying cycle will help you get the most out of even the smallest marketing budget
> MoreEvent Planning Made Easier
Naomi Wagschal, CEM, CMP, of the College of Family Physicians of Canada, each year, plans one of the largest medical meetings in the country, and offers her event-planning tips.
> MoreBedbug-Resistant Luggage Bag
BugZip luggage encasements are made of heavy-duty clear vinyl that resists tears and can hold suitcases of up to 28 inches wide, as well as most large duffle bags.
> MoreOnline Travel Manager
With TripIt, group travel planning and management is a snap. No more cutting and pasting. Just forward flight, hotel and rental-car confirmation e-mails to plans@tripit.com, with the traveller’s e-mail in the subject line, and TripIt creates personal itineraries.
> MoreMoney-Saving Global Phone Card
Take your cell phone abroad and not worry about huge roaming charges, thanks to OneSimCard.
> MoreHoodie iPod Cover
Cute as a button, the Hoodie cover stylishly swathes iPod classic, iPod touch, iPhone and various other MP3 players and phones.
> MoreMore ways to stay connected
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