Smaller-budget firms should not give up. Nor should they start looking to do “marketing on the cheap.” Often, the very practices they turn to in order to “save” money do just the opposite.
> MoreExpert Opinions
Engaging the Generations
No longer can one size fit all. The modern meeting planner needs to create events that speak to everyone from the formal traditionalist CEO down to the fickle Millennial intern.
> MoreMarketing Strategies Made Easy
Understanding your message, audience and buying cycle will help you get the most out of even the smallest marketing budget
> MoreEvent Planning Made Easier
Naomi Wagschal, CEM, CMP, of the College of Family Physicians of Canada, each year, plans one of the largest medical meetings in the country, and offers her event-planning tips.
> MoreDestination Misperception
No question, destination misperception—eliminating a city, or even country, from a list of options for incentives, meetings and events, because of the perceptions surrounding it—does happen.
> MoreNew Event Technology, Registration & Check-in
New event technology allows planners to streamline the registration and check-in process, while “socializing” their events through quick-scan networking and sharing.
> MoreHow “Co-opetition” Can Help Your Business
Wikipedia defines it this way: Coopetition or co-opetition (sometimes spelled ‘coopertition’ or ‘co-opertition’) is a neologism coined to describe “cooperative competition.”
> MoreMobile Apps How-To Guide
Thinking of creating an app for your next event, but don’t know where to start? Arming yourself with the basics will make your task much easier.
> MoreChange Your Thinking
Letting go of your assumptions will put you on the path to innovation and success.
> MoreMore ways to stay connected
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