Meetings Canada

News

London, UK Top MICE Destination: Cvent


London, Barcelona and Paris took the top three spots on Cvent, Inc.’s inaugural list of the top 25 cities for meetings and events in Europe according to meeting and event booking activity through the Cvent Supplier Network, one of the world’s largest databases of detailed venue information.

To compile the list, Cvent evaluated more than 2,500 cities in Europe featured on the Cvent Supplier Network. Activity was tracked from July 2014 to June 2015. Qualifying criteria consisted of:

  • Unique Request for Proposals Received
  • Total Room Nights Requested in RFPs
  • Awarded Request for Proposals
  • Awarded Room Nights
  • Percentage of Qualified meeting Venues
  • Number of Profile Views

The following cities join London (#1), Barcelona (#2) and Paris (#3) on the top 25 list:

  • Amsterdam, The Netherlands (#4)
  • Berlin, Germany (#5)
  • Frankfurt, Germany (#6)
  • Madrid, Spain (#7)
  • Rome, Italy (#8)
  • Brussels, Belgium (#9)
  • Dublin, Ireland (#10)
  • Prague, Czech Republic (#11)
  • Istanbul, Turkey (#12)
  • Vienna, Austria (#13)
  • Munich, Germany (#14)
  • Copenhagen, Denmark (#15)
  • Lisbon, Portugal (#16)
  • Manchester, England (#17)
  • Stockholm, Sweden (#18)
  • Athens, Greece (#19)
  • Budapest, Hungary (#20)
  • Milan, Italy (#21)
  • Hannover, Germany (#22)
  • Birmingham, England (#23)
  • Zurich, Switzerland (#24)
  • Edinburgh, Scotland (#25)

“Destinations and venues are working in tandem to be more attractive to event organizers to retain and grow group business which is an important economic driver, and for venues often generates more profitable revenue,” said David Chalmers, European marketing director at Cvent. “The strength of cities like Istanbul on the periphery of the EU and Athens in economically-challenged Greece highlight the rivalry between countries. Manchester and Birmingham are excellent examples of up-and-coming cities challenging their major domestic market.”

 



Print this page




Have your say:

Your email address will not be published. Required fields are marked *

*