HALIFAX — Erica Pellerin has joined Destination Halifax as director of marketing and communications. She brings more than 15 years of marketing experience, including five years as marketing director, communications, sponsorships and insights with Bell Aliant.
“With a strategic mindset and a wealth of marketing expertise, Erica will be a valuable addition to the team,” said Ross Jefferson, president and CEO.
Prior to Bell Aliant, Pellerin held increasingly senior roles in the consumer packaged goods industry in Toronto at General Mills and Cadbury Canada, where she was marketing director for the gum category. She also worked as a marketing consultant at Sklar Wilton & Associates, a marketing advisory firm.
“I am excited to promote Halifax, a vibrant city with so much to offer, as one of Canada’s top places to visit,” she said.
Reporting directly to the president and CEO, the director of marketing and communications will be responsible for the promotion of Halifax as a destination of choice for business and leisure travellers.