Emaar Hospitality Group is launching a new hotel brand targeted at the “new generation of business executives, entrepreneurs and leisure travellers.”
Vida Hotels and Resorts will feature contemporary decor in neutral colours; food inspired by the Middle East and international cuisine; and the latest technology, including check-in via iPad and uninterrupted Wi-Fi service.
The first branded outlet is the 156-room Vida Downtown Dubai (formerly Qamardeen Hotel), located in the Emaar’s master-planned community, Downtown Dubai. The new hotel brand will oversee the operations and management of the neighbouring Al Manzil Hotel.
Emaar plans to roll out the new hotel chain in its key global markets.
Emaar Hospitality Group is a wholly-owned subsidiary of Emaar Properties, a Dubai-based global property manager. Its portfolio includes The Address Hotels + Resorts, Arabian Ranches Golf Club, Dubai Polo & Equestrian Club, and Dubai Marina Yacht Club as well as lifestyle restaurants including At.mosphere Burj Khalifa, The Palace Café and Madeleine.