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etouches Launches Integrated Event ROI Tool

NORWALK, Conn. — etouches has launched event ROI, a product that enables event professionals to gain a comprehensive view of the value their events generate and the real-time means to improve the outcomes, it was announced Sept. 8.

A top global provider of cloud event management software, etouches developed the event ROI product to address event professionals’ increasing need to demonstrate the value that their events add to their organizations. With marketers spending more than 25 per cent of their budgets on events, the need has become ever more critical for organizations to gain valuable insights and control over the outcomes of their events, in order to ensure that they achieve performance at scale.

The event ROI tool collects, integrates and analyzes a broad range of event data and performance metrics against trends, benchmarks and best practices. The data points generated from sourcing, registration, mobile and onsite activity are collected throughout the event’s lifecycle and displayed in context to the client’s goals within flexible, easy-to-action dashboards.

Founded in 2008, etouches delivers technology solutions to streamline the event process and increase ROI. The company has assisted over 25,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile and data, the software platform serves more than 1,300 customers including leading corporations, associations, agencies and educational institutions globally. Headquartered in Norwalk, CT, the company also has offices in Orlando, Fla. and five global offices in the United Kingdom, Belgium, Australia, UAE, and Singapore.

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