Meetings Canada


Event Canvas Education Coming to Canada

FMAV and The Meeting Professionals International (MPI) Foundation have formed a partnership that will bring the education on the Event Canvas methodology to Canada. Through the partnership, FMAV will provide funding for education to all MPI chapters across Canada as well as scholarships for the Event Design Certificate (EDC) Program.

Developed by Ruud Janssen and Roel Frissen, the Event Canvas is a strategic management template for developing new or documenting existing events and conference models. The Canvas helps organizations align their activities by illustrating potential trade-offs of their events. Endorsed by the MPI Academy, Event Design and EDC certification is currently being adopted as a practice in leading organizations around the world.

“When FMAV approached us about this partnership, we immediately saw the potential,” says Trevor Lui, Canada Council chair, MPI Foundation. “This program clearly aligns with our mandate to fund education that drives the success of meeting professionals and represents the first time a Canadian organization has stepped up to this level to support our initiatives.”

As part of a three-year commitment to the Event Canvas education initiative in Canada, FMAV has been recognized with Legend contributor status by the MPI Foundation.

All seven MPI chapters (Atlantic Canada, British Columbia, Greater Calgary, Greater Edmonton, Montreal & Quebec, Ottawa and Toronto) will have the opportunity to take advantage of the educational offering through chapter grants issued for either 90-minute taster session or a full-day workshop in the Event Canvas methodology. In addition, the MPI Foundation will award three scholarships annually for Canadian members to participate in the Event Design Certification program to be held in Canada starting in 2017.

“We believe strongly in approaching events with a clear sense of the objectives our clients want to achieve,” says Bill Brown, president and CEO, FMAV. “In the Event Canvas methodology, we see an exciting opportunity for the Canadian events community to embrace a strategic approach to event design enabled by a common business language. This partnership allows us to support planners across Canada in elevating the conversation.”

Chapter education grants are currently available through the MPI Foundation for Canadian MPI Chapters starting this Fall.


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