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Speakers: A Critical View

Delivering real applicable content is critical to ensuring your meetings deliver the return for your audience and organization.


September 12, 2011

With the recent global economic reports of another potential rebound-recession, meetings and events could once again come under scrutiny.

Have we overcome the ‘meetings are fluff’ perception? Delivering real applicable content is critical to ensuring your meetings deliver the return for your audience and organization.

In my high-school economics course, I learned about supply and demand. Fast-forward 25 years, and the same economics apply. As buyers, we create the demand and, by default, determine the price and type of products being supplied to us.

Take speakers, for example. We have built a model that supports a speaker being paid for, on average, a one-hour presentation.

I don’t know what an average speaker’s rate is (perhaps our friends at CAPS could tell us?), but it is no secret the range is hundreds of dollars to as much as $250,000, plus travel, etc.

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