Meetings Canada


CAE Webinar: Driving event Attendance and Engagement with Social

April 05, 2017 - Online Webinar

This webinar session will feature a 60 minute presentation followed by an in-depth 30 minute Q&A session.

Does this sound familiar? Set up a Facebook page, Twitter feeds, Hashtags; create an event site, blog, and seed LinkedIn groups. Then Tweet, Retweet, Blog, +1, +K, Comment, Like, and Share.  Then set up the Instagram contest, Twitter wall, and “Tweet up”.  And of course, there is the big question about how to “extend” the conference to those who don’t attend live.  Social Media is either the greatest tool for meeting planners, or a colossal waste of time. Join Randall Craig as he walks you through a model for getting the most from digital to increase attendance, engage the audience, and create community beyond the event itself. (And still have time to do your day job.)

Participants in this session will:

  • Discover practical ways to drive event attendance through social media
  • Explore solutions for increasing attendee engagement
  • Identify opportunities to create community beyond the boundaries of your event


Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company.  Randall has been advising on digital strategy since 1994: he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He currently serves as the 108 ideaspace CEO and chief strategist, where he advises on digital strategy and execution.

Randall is the author of seven books, including the Online PR and Social Media series, Digital Transformation for Associations, and the Everything Guide to Starting an Online Business.  He blogs for the Huffington Post, and is the host of Professionally Speaking TV.  He has been profiled across national media, and frequently appears as an expert on radio, TV, and newspapers.  For the last decade, Randall has served at the board level for several national organizations, and has earned a CFA, MBA, CMC, CSP, and a Black Belt in karate.

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