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Fairmont Names New Regional VP


Serge Simard has been appointed regional vice-president, Eastern Canada of Fairmont Hotels & Resorts and general manager, Fairmont The Queen Elizabeth. His appointment is effective August 4, 2014.

Simard succeeds Richard Payette who retired on June 27th, after 16 years overseeing a portfolio of Fairmont properties in Montreal, Quebec City, La Malbaie, Tremblant, Montebellow and Ottawa.

Simard is transferring from Nairobia where he has held the position of regional vice-president, Africa and India since 2009. He has 35 years of hospitality experience and extensive food and beverage expertise.

Originally from Montreal, Simard began his career in 1977 and has held several food and beverage positions with Hilton International, Loews, Sheraton Hotels and Delta Hotels. He joined Fairmont Hotels & Resorts in 1985, holding progressive positions with The Fairmont Hotel Vancouver, including director, Conference Services & Catering and director, Food & Beverage. In 1993, he transferred to The Fairmont Royal York as executive assistant manager and director, Food & Beverage. In 1998, he joined the corporate office as executive director, Food & Beverage and in 2004, was named vice-president, Food & Beverage, overseeing the global management of all food and beverage activities.

Simard attended the Advanced Management Program for the Hospitality Industry (AMPHI) at the University of Guelph. In addition, he is a member of the International Food & Beverage Forum.



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