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Freeman AV Canada Achieves Sustainability Milestone


In partnership with Tourism Whistler and the Whistler Conference Centre, Freeman Audio Visual Canada has recently become the first AV company in the country to achieve Level 1 APEX/ASTM sustainability certification.

APEX is spearheaded by the US Environmental Protection Agency and its relationship with the Green Meeting Industry Council. Standards were developed in collaboration between APEX and ASTM (an ANSI-certified international standard development organization).

The standards are referred to as the APEX/ASTM Environmentally Sustainable Event Standards. There are nine independent standards relative to meetings and events. Each standard is comprised of eight environmental impact areas: staff management and environmental policy, communications, waste, energy, air quality, water, procurement and community partners.

Tourism Whistler led the certification process achieving a level 1 certification in the following four standards: Meeting Venue; Food and Beverage; Destination; and Audio Visual.

“We celebrate this achievement with Freeman Audio Visual Whistler, the conference centre and the entire resort,” said Karen Goodwin, Tourism Whistler’s vice-president of Market Development and Sales. “The certification offers event organizers added assurance that they are working with proven leaders in sustainability.”

Freeman Audio Visual Canada has been influential in implementing sustainable operational and event practices for several years. Recognized by the industry with InfoComm International’s Sustainable AV Technology Award in 2010 and 2014, the company also achieved REfficient’s Waste Diversion Champions Master Level twice for diverting between 10,000 and 99,999 pounds from landfills in 2014 and 2015.

“Freeman has a reputation as a responsible leader in the audio visual industry, due in no small part to its invaluable business relationships,” said Kevin MacKillop, national director of operations, Freeman Audio Visual Canada. “We are fortunate to be the in-house audio visual provider to facilities like the Whistler Conference Centre which prioritize green-meeting options and help us to meet our sustainability goals.”



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