Freeman Audio Visual Canada has won the Canadian Event Industry Star Award in the category of Most Innovative Use of Event Technology for production of the 2014 Professional Convention Management Association (PCMA) Canadian Innovation Conference (CIC).
Planned for Canadians by Canadians, the second annual PCMA CIC was a three-day educational event designed to stimulate and motivate event professionals to think outside of industry norms and create innovative event experiences for their own organizations. Using technology to drive an experiential learning experience, basic set pieces were coupled with inexpensive lighting and projection equipment, enhanced with a creative concept, and then heightened by state of the art technology, to fulfill the 2014 CIC’s objective: Empower by Innovation.
“Our board of directors’ vision was to get our delegates outside their comfort zone and excited about their untapped options for innovation and inspiration,” said Heidi Welker, Freeman Audio Visual Canada vice-president Marketing, PCMA Canada East Chapter past president, and CIC Conference co-chair. “This award validates our efforts to assure that attendees left the conference with new ideas about developing fresh revenue streams, being more creative in their thinking processes and collaborating with others.”