Freeman has launched Freeman Digital Ventures, a fund that is set up to accelerate innovation and provide investments and partnerships that support the increasing impact technology and digital advances are having on the brand experience category.
Freeman Digital Ventures will seek solutions to provide clients technology offerings, key insights and access to data. It will also drive event strategy, leveraging data to deliver more relevant experiences and create more meaningful audience connections.
“It’s all about innovation, providing leadership and recognizing the importance of digital,” said Richard Maranville, Freeman’s Chief Digital Officer. “With the impact digital is having on the entire brand experience ecosystem, there is no way Freeman can do this on our own. We want to partner with the best minds in the digital category to collectively deliver the next generation of technology solutions needed to drive successful outcomes.”
“Today’s brands are increasingly dependent on an integrated digital experience,” said Freeman CEO Joe Popolo. “We funded Freeman Digital Ventures in response to the rapidly growing market demand for sophisticated digital technologies integrated with live experiences.”
Freeman Digital Ventures Invests in DoubleDutch
Freeman Digital Ventures is broadly focused on inventive companies that can provide value-added solutions for digital marketing solutions at events. The first investment for Freeman Digital Ventures is with DoubleDutch, an international mobile event technology provider that develops mobile applications and performance analytics for events, conferences and trade shows.
Beginning in early 2016, Freeman customers will receive access to an exclusive integration between Freeman’s online exhibitor interface and the newly launched DoubleDutch for Exhibitors product, which will give event exhibitors and sponsors the ability to seamlessly launch digital campaigns to target and reach attendees in DoubleDutch mobile apps.