Gabrielle Spanton has joined destination management company AlliedPRA as global sales manager, covering the Canadian market.
Based in Toronto, Spanton brings over 25 years sales experience in the travel industry, ranging from negotiating multi-million-dollar contracts to high-end incentive programs.
Her career has covered such sectors as the airline industry, performance improvement and loyalty solutions, and strategic meetings management. She most recently served in strategic meetings management and sales implementation for two different meetings management companies.
In her new role, Spanton will lead the sales efforts in the Canadian market, driving sales growth and business expansion among key accounts, while looking for opportunities to develop additional market share in the region.
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