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AlliedPRA Promotes Spanton to VP, Global Sales


Gabrielle Spanton, AlliedPRAGabrielle Spanton has been promoted to the senior management team position of vice-president, Global Sales, for AlliedPRA, Inc. She will oversee the strategic direction and management of the company’s global sales team. The announcement was made today by Tony Lorenz, CMM, AlliedPRA’s chief executive officer.

Spanton has almost 30 years of sales experience in the industry, managing multi-million dollar business relationships and high-end incentive programs. Her career spans from the airline industry to performance improvement, loyalty solutions and strategic meetings management.

Prior to her promotion, Spanton served as director of Global Sales for AlliedPRA, In that role she drove key account relationships, further developed the Canadian marketplace and targeted industry sectors.

“Our Global Sales team is one of our primary differentiators in the marketplace, and integral part of successful relationships between AlliedPRA and our valued clients,” said Lorenz. “Gabby is a natural leader, with incredible depth of experience, insight and understanding of our business. Her focus on the desired outcomes our clients look for in partnering with AlliedPRA is valuable to everyone around her.”

Spanton added: “AlliedPRA has a dynamic group of sales leaders who play a significant role in the global landscape of corporate events. We have incredible strengths and experience to leverage as we continue to redefine our sector. I am truly excited to lead such an extraordinary team of professionals into our next exciting chapter at AlliedPRA.”

Spanton is the recipient of numerous sales and leadership awards. She was named Mentor of the Year and inducted into Meetings + Incentive Travel magazine’s Hall of Fame. She has also been recognized as Business Professional of the Year by Cambridge Who’s Who.



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