Just before Christmas, I was at the car dealership, having my oil changed, tires checked and washer fluid topped up, when I received an e-mail from a new client.
Susan, marketing manager with a newly signed sponsor for Plum’s flagship information-technology expo, called our office and received the voice message that our office would be closed during Christmas week; however, if it was urgent, I could be reached via e-mail.
Urgent? This was a drop-dead emergency.
It happens that the logo we published on our event website was not correct – the company had recently rebranded and a new logo had been designed; the logo Susan sent to us for posting was the older version and had to be replaced with the new one.
My client understood that it was her error, but it would be ours if we did not correct the situation immediately. “Immediately” was not Jan. 4 or even tomorrow. She wanted action NOW.
I sprang into action. I saved the logo to a temporary file, clicking along with a handy widget I resized to fit the website, which I then accessed through our web manager. I deleted the old logo and uploaded the new. Raise the flag – this ship was sailing! I quickly e-mailed Susan the link and she responded with undying gratitude.
I then went to work spinning how Plum Communications had saved the day for our client.
I posted a note to our event Facebook fan page, recounting the story in great detail. Relishing every moment, I posted the same note to the event’s LinkedIn Group. To top it off, I accessed HootSuite, tightened the URL from the LinkedIn post and sent the story to four twitter accounts – all within 45 minutes of receiving Susan’s e-mail.
And I did it all from my smart phone. Understand that until that moment, my idea of owning a smart phone was “Get a Leash on Life, Own a Smart Phone.” I had taken delivery of it two days earlier and I was trying to wrap my head around how I had allowed myself to do the unthinkable – have a tether to my desk.
Lesson learned: Technology isn’t the enemy, and in fact, can be our friend, allowing us to do business quicker and better.
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