August 19, 2009
The B.C. government is getting rid of the Crown corporation in charge of promoting tourism in the province and will hand its duties over to a provincial ministry.
Tourism BC will be folded into the Ministry of Tourism, Culture and the Arts, in a move the province said will reduce administrative costs and allow it to better co-ordinate marketing initiatives (to meetings and incentive travel groups, for example).
The transition takes effect April 1, 2010, although many changes, including the replacement of the corporation’s board, will happen before then.
Tourism Minister Kevin Krueger said the goal is to use the money spent on tourism in the most efficient way possible, especially with the Olympics less than six months away.
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