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Greenfield to Manage CanSPEP


Greenfield Services announced today that it is undertaking association management for the Canadian Society of Professional Event Planners (CanSPEP).

In a recent message to its members 2013-2014, CanSPEP president Catherine Paull, CMP, announced, “Over the past few months the Board of Directors, with assistance from the Past Presidents’ Council, carried out an extensive RFP process for association management services for CanSPEP.  As a result of this diligent process, the Board of Directors has made the decision to engage Greenfield Services Inc. for association management, effective August 1, 2014.   CanSPEP has grown to become the vibrant association it is today and that would not have been possible without the dedication and efforts of Carol Ford.  Please join the Board of Directors and the Past Presidents’ Council in thanking Carol Ford for her past service and tremendous dedication and extending a warm welcome to Doreen Ashton Wagner and the Greenfield Services team.”

CanSPEP represents a group of entrepreneurs, many of whom are recognized leaders in the meetings and events industry.  Formed in 1996, the organization provides a forum in which members meet to exchange ideas, develop skills through educational programs, and share partnership opportunities that foster business growth. CanSPEP is an active member of the Business Events Industry Coalition of Canada and an organizational leader in the meetings and events industry.  The average buying power of CanSPEP members contributes over 65,000 room nights and $30 million in revenue to the industry.

Greenfield’s chief strategist, Doreen Ashton Wagner, explained the company’s decision to move into the association management company (AMC) space: “Since 2003 professional and trade associations have been turning to Greenfield for project-based member recruitment, retention and engagement.  We’ve also been executing more sponsorship and exhibit sales programs.  But as our associations see shifts in the landscape – with very rapid changes due to demographics and technology – many are choosing to become more strategic.  This means focusing on the “big picture” for their industry, handing the reigns to a proactive, hands-on partner who goes beyond administration.  We’ve been preaching engagement, pull marketing and the smart use of technology for years.  This was a natural evolution for us.”



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