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Groupe Aeroplan Completes Acquisition of Carlson Marketing

Groupe Aeroplan Inc. has completed the acquisition of Carlson Marketing.


December 7, 2009

Groupe Aeroplan Inc. has completed the acquisition of Carlson Marketing.

“We are pleased to officially welcome Carlson Marketing to Groupe Aeroplan. As stated, the combination of our companies positions Groupe Aeroplan as the global leader in loyalty management,” said Rupert Duchesne, president and CEO.

“This acquisition provides immediate geographic diversification and accelerates Groupe Aeroplan’s international expansion strategy into the G20 countries. Moreover, Carlson Marketing’s solid U.S. presence secures an important footprint in one of the largest consumer markets in the world.”

Groupe Aeroplan’s existing businesses and Carlson Marketing will continue to operate separately and independently.

Jeff Balagna, president and CEO of Carlson Marketing, and his executive team, will continue the management of Carlson Marketing. Jeff has also been named executive vice-president, Groupe Aeroplan.

Visit Groupe Aeroplan’s site

Visit Carlson’s site



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