Meetings Canada


Hilton Expanding Meet with Purpose Program

MCLEAN, VA. — Hilton is expanding its Meet with Purpose program, introducing its health-focused initiative to meeting and event professionals in Europe and the UAE, it was announced Sept. 7.

Additionally, more than 40 U.S. hotels now offer menus that couple balanced food and beverage options with exercise breaks and sustainable solutions. Each menu was designed by Hilton chefs and carefully paired with instructor-led exercise and activity breaks.

Options include:

Yoga & Yogurt: Morning energizing yoga session followed by a breakfast of yogurt, a seasonal berry medley and house-made granola.

Flex Power: A 25-minute instructor-led routine focused on posture, breathing techniques and easy stretches that accompany a breakfast or mid-morning snack of seasonal local fruits, whole-grain croissants and steel-cut oats.

Meditative Moment: A 10-minute meditation session focused on stress relief, a customizable lean protein and a veggie and/or fruit smoothie.

“The typical meeting attendee is eating healthier and exercising more frequently and wants to maintain this lifestyle while traveling for business,” said Andrew Flack, vice president marketing and eCommerce Americas, at Hilton.

Hilton first launched its innovative Meet with Purpose program in January 2015 in the U.S. as a way to inspire meeting professionals to create healthier, more sustainable events. Hilton has since worked with many customers to put these principles into practice.

At Capital Hilton in Washington D.C., for example, meeting professionals have served attendees a ‘cut and create’ salad bar popularized by executive chef Philip Thompson. This menu option invites attendees to prepare their own meal from a custom-made wood display of local greens and seasonally inspired accoutrements. They supplement their salad with proteins like grilled skirt steak or tandoori chicken.

“It’s been incredible to see so many meeting and event professionals truly wow their attendees by incorporating healthier food options and physical fitness breaks directly into their agenda -in a way that is smartly packaged and ready to implement,” said Toni Zoblotsky, director of B2B marketing at Hilton.



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