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How To Make Twitter Work For You

I am currently producing an industry trade show and after doing many hours of research I have decided to include Twitter in my marketing and public relations campaign.


I am currently producing an industry trade show and after doing many hours of research I have decided to include Twitter in my marketing and public relations campaign.

I would like to share with you how I plan to use Twitter and what neat tools and widgets my research found.

“Just Google It” is likely to end up in the Miriam Webster dictionary – online version. The web has become a primary resource for finding information from toothpaste to forklifts.

What does this have to do with Twitter? Each time a tweet is posted with your URL, it is considered a third-party posting – the more of these the search engine crawlers find the higher your rankings become.

Follow trade lists. Those that tweet a lot often set up a list of similar sites they follow. These lists are public and you can follow them. When you follow one list it often leads you to another. This is an easy way to grow your list of who to follow.

I have found that when I follow a Twitter site, that often they will follow back.

TIP: When someone follows you, send that person a direct message thanking him or her for following you. It’s Twitter etiquette.

WeFollow is a neat Twitter site that has lists of directories according to categories and tags.  Add your twitter site to WeFollow and see what results you get.

On Listorious, you can find almost anyone by profession, region or topic.

Follow your clients and re-tweet their tweets. They will be delighted to get the extra viral promotion and you can include it as a benefit of their participation.

Content is king and has to be good if you want your tweets to be followed. Even with the limited character allowance, it can be hard to come up with good content. Re-tweeting is my savior. I will retweet an online story or blog if the content fits my marketplace.

Another tip is to repurpose your event materials by using small introductory lines and adding a web link (remember the web link is included in your character count).

One last note: Repeat, repeat, repeat. Your followers will miss most of your tweets so repeat them. There is no such thing as twitter fatigue.



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