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How to Use Twitter to Improve Planners' Business

Oprah joined. So did Barack Obama. If you are not yet a Twitter user, then you’ve surely heard of this real-time, micro blog-cum-messaging service.


Oprah joined. So did Barack Obama. If you are not yet a Twitter user, then you’ve surely heard of this real-time, micro blog-cum-messaging service. By Hailey Eisen, May/June 2009

Critics lament the uselessness of mundane tweets, of the “I’m drinking a coffee” nature, while supporters embrace Twitter as a new channel for brand awareness and public engagement. According to interactive marketing guru Phil Barrett, vice-president of Digital and Mobile with Toronto-based B STREET Communications, Twitter is an in-the-moment tool, which can help to shape dialogue, facilitate professional interactions, obtain feedback from clients and follow events as they are happening.

Here are a few ways to make Twitter work for you:

  1. When creating an account, include a real photo of yourself and complete your bio with as much detailed information as possible. “I won’t follow a brand on Twitter, but I’ll follow a person representing a brand,” says Barrett. Your tweets should be live, interesting and valuable.
  2. Use Twitter Search (search.twitter.com) to gather information about a destination, hotel or venue before you plan your next event. Here, you’ll find unfiltered accounts of service, style and quality. If you know when a big event is taking place, search Twitter during that time for up-to-the-minute buzz.
  3. Use hashtags (any word preceded by a “#”) to identify an event or subject and create a grouping around it. Create a hashtag using twemes.com for your conference (i.e. #conference) and encourage all attendees to include this tag before anything they tweet about or during the event. “To create interactivity, consider publishing all of these tweets to an overhead projector, so attendees can see what they and others are saying.”
  4. To help gauge audience sentiment, engage in conversations with clients and obtain instantaneous feedback, Barrett suggests tapping into Twitter during your event. “Monitor what people are saying and respond instantly — then, take notes for next time.”
  5. To follow Twitter using an iPhone, download the Twitterific application. For a Blackberry, use TwitterBerry.

For further information or step by step guides, visit:

Phil Barrett’s Twitter 101 for Marketers (Silde Share)

Michael Hyatt – The Beginner’s Guide to Twitter

Beginner’s Guide to Twitter: CBS News

Twitter in Plain English (on YouTube)

Mr.Tweet.com– helps you find people and followers relevant to your interests

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Scottsdale CVB Harnesses Facebook, YouTube, Twitter
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Technology Helps Conference Go Paper-Free



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