InterContinental Hotels Group (IHG) announces the appointment of Yola Marshall to the position of regional director of Sales & Marketing, Canada.
Marshall will oversee the Hotel and Sales Marketing Support (HSMS) and Distribution and Loyalty Partnerships (DLP) teams for IHG’s portfolio of 172 hotels in Canada. She will be responsible for directing marketing and sales operations for all Canadian hotels as well as public relations and loyalty marketing. She will be based in IHG’s regional headquarters located in Mississauga, Ontario.
With more than 21 years of hospitality experience, Marshall joined IHG in 2008 as director of sales & marketing for the InterContinental Toronto Centre. In this leadership role, she enhanced key stakeholder relationships, and her tenure resulted in long-term revenue and profit increases. Most recently, she served as regional director of sales & marketing for IHG’s managed hotels in the Midwestern and Mid-Atlantic U.S. and Canada.
“Yola is a valued strategic leader with a proven track record for driving revenue and supporting sales and marketing teams,” said Lara Hernandez, vice-president, Digital, Loyalty & Partner Marketing. “Her extensive experience in the hospitality industry, paired with her strong marketing knowledge, are great assets to our team, and we’re thrilled to have Yola apply her leadership experience and industry insights to this new role.”